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  <titleInfo>
    <title>Applied Semiotic Tools for the Indian Cultural Context</title>
  </titleInfo>
  <name type="personal">
    <namePart>Khanwalkar, Seema</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Ahemadabad</placeTerm>
    </place>
    <publisher>CEPT University Press</publisher>
    <dateIssued>2023</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>p.339</extent>
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  <tableOfContents>List of Tables and Figures p.vii, Introduction p.viii, Performative Cultures p.20, 01. Can the Centre Hold? Play and Tensions in Oral Cultural Narratives of Goa p.22, 02. When Is a Coconut Not a Coconut? Using Semiotics to Harness Culture in India p.42, 03. Television Narratives: Creating a Cultural Complicity - A Semiotic Analysis of the Balaji Telefilms Discourse p.56, 04 . Literacy in the Visual VWorld': Impact of the SLS Experiment in Rural India p.80, 05. Ethnoconsumerism and Cultural Branding: Designing 'Nano' Car p.94, 06. Contemporary Indian Art and the 'Semiotic Eye': Issues and Perspectives p.118, Notions of Space and Geography p.136, 07. The Sabarmati Story: Memory of Water and Notions of Place p.138, 08. Designed Environments, Mimesis, and Likeness: Exploring Human-Material Ecologies p.152, 09. Architecture and Design Semiotics in the Light of Transformative Futures p.176, 10. Discovering the Abandoned and the Living: A Material - Semiotic Reading of Textile Mills in Ahmedabad p.202, Digital Futures p.216, 11. Humanities in the Digital World/Digital in the Humanities? p.218, 12. Enchanted Object: Indian Sari, Negotiating the Online and the Offline Space p.238, Discourses of ldentity, Modernity, and Nationalism p.266, 13. Semiotic Challenges in India p.268, 14. Branding National Issues: India and the Branding Bandwagon p.290, 15. Insisting Modernity: Exploring Objects of Modernity in the Optimism and Practice in Mulk Raj Anand's Life p.300, Epilogue p.324, Acknowledgements p.334, About the Author p.339</tableOfContents>
  <subject authority="lcsh">
    <topic>Sociology</topic>
  </subject>
  <classification authority="ddc">302.2 KHA</classification>
  <identifier type="isbn">9789383184750</identifier>
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