03419nam a22001937a 4500003000400000005001700004008004100021020001800062040001000080082001500090100002000105245007400125260003300199300001000232365003600242505290400278650002503182700001803207OSt20240515123307.0210608b        xxu||||| |||| 00| 0 eng d  a9780262720069  ckrvia  a720.1bVEN1 aVenturi, Robert10aLearning from Las Vegas:the forgotten Symbolism of Architectural Form  aEnglandbThe MIT Pressc1977  a192p.  aRs.bRs. 2212cRs.d20eRs.1769  aPreface to the first Edition p.xi, Preface to the Revised Edition p.xv, Part I: A Significance For A&P Parking Lots, Or Learning From Las Vegas - A Significance For A&P Parking Lots, Or Learning From Las Vegas Commercial Values and Commercial Methods p.3, Billboards Are Almost All Right p.6, Architecture as Space p.6, Architecture as Symbol p.7, Symbol in Space before Form in Space: Las Vegas as a Communication System p.8, The Architecture of Persuasion p.9, Vast Space in the Historical Tradition and at the A & P p.13, From Rome to Las Vegas p.18, Maps of Las Vegas p.19, Main Street and the Strip p.19, System and Order on the Strip p.20, Change and Permanence on the Strip p.34, The Architecture of the Strip p.34, The Interior Oasis p.49, Las Vegas Lighting p.49, Architectural Monumentality and the Big Low Space p.50, Las Vegas Styles p.50, Las Vegas Signs p.51, Incusion and the Difficult Order p.52, Image of Las Vegas: Inclusion and Allusion in Architecture Studio Notes p.53, Part II: Ugly and Ordinary Architecture, Or The Decorated Shed p.87, Some Definitions Using the Comparative Method the Duck and the Decorated Shed p.90, Decoration On the Shed p.91, Explicit and Implicit Associations p.92, Heroic And Original, Or Ugly and Ordinary p.93, Ornament: Signs and Symbols, Denotation and Connotation. Heraldry and Physiognomy, Meaning and Expression p.100, Iis Boring Architecture Interesting? p.101, Historical and Other Precedents: Towards an Old Architecture, Historical Symbolism and Modern Architecture p.104, The Cathedral as Duck and Shed p.105, Symbolic Evolution in Las Vegas, The Renaissance and The Decorated Shed p.106, Nineteenth-Century Eclecticism p.107, Modern Ornament p.114, Ornament and Interior Space p.115, The Las Vegas Strip p.116, Urban Sprawl and The Megastructure p.117, Theory of Ugly and Ordinary and Related and Contrary Theories: Origins and Further Definition of Ugly and Ordinary p.128, Ugly and Ordinary as Symbol and Style p.129, Against Ducks, Or Ugly and Ordinary Over Heroic and Original, Or Think Little p.130, Theories of Symbolism and Association in Architecture p.131, Firmness + Commodity Delight: Modern Architecture and the Industrial Vernacular p.134, Industrial Iconography p.135, Industrial Styling and the Cubist Model p.136, Symbolism Unadmitted p.137, From La Tourette to Neiman-Marcus p.138, Slavish Formalism and Articulated Expressionism p.138, Articulation as Ornament p.139, Space as God, Megastructures and Design Control p.148, Misplaced Technological Zeal p.150, Which Technological Revolution? p.151, Preindustrial Imagery for a Postindustrial Era p.151, From La Tourette To Levittown p.152, Silent-White-Majority Architecture p.152, Social Architecture and Symbolism p.155, High-Design Architecture p.161, Summary p.162, Appendix: On Design Review Boards and Fine Arts Commissions p.164, Bibliography p.167, Credits p.19010aArchitectural Theory1 aBrown, Denise