Communication Skills for Conservation Professionals - Jacobson, Susan (London Island Press, 2009)
Chapter 1. Communications for Conservation p.5, - Why Communicate? p.7, Communications Theory p.10, Elements of Communications p.12, Communications Programs p.18, Last Words p.23, Chapter 2. Influencing Public Attitutes and Behaviors p.25, Unerstanding Attitudues and Motivations p.26, Influencing Behavior p.30, Communications for Fire Prevention versus Prescription p.,40, Last Words p.46, Chapter 3. Designing a Public Communications Program p.49, Planning p.52, Review your Organizational Mission p.53, Determine your Goals p.55, Identify Target Audiences, Define Objectives p.56, Inventory Resources and Constraints p.59, Select Activities and Messages p.60 Implementation p.67, Evaluation p.72, Last Words p.73, Chapter 4. Researching Audiences Using Quantitative Approaches: Audience Research Goals p.76, Research Methods p.87, Last Words p.113, Chapter 5. Audiences Research Using Qualitative Approaches p.117, Group Interviews and Meetings p.118, Focus Groups p.119, Public Meetings p.123, Brainstorming p.127, Nominal Group Technique 127, Delphi Technique p.129, Improved Nominal Group Technique p.130, Qualitative Observation Techniques p.134, Professional Judgement p.137, Case Studies p.139, Visual Techniques p.146, Participatory Rural Appraisal p.148, Naturalistic Inquiry p.150, Last Words p.152, Chapter 6. Communication Strategies and Actions: Political Activities p.157, Public Information Activities p.167, Promotional Activities p.177, Organizational and Group Activities p.195, Educational and Interpretive Activities p.200, Last Words p.206, Chapter 7. Communicating with Groups p.207, Facilitating Group Discussion and Decision-Making Activities p.209, Negotiation and Conflict Resolution Activities p.216, Building Partnerships p.221, Coordinating Volunteer Programs p.224, Planning a Volunteer Program p.225, Recruiting Volunteers p.225, Retaining Volunteers p.226, Rewarding Volunteers p.229, Establishing a New Organization or Group p.232, Holding Conferences and Symposia p.235, Last Wordsp.239, Chapter 8. Using Mass Media p.241, Mass Communications p.242, Mass Media Approaches p.250, Last Words p.302, Chapter 9. Methods and Materials for Interpreting the Environment p.303, Defining Interpretation p.4, Goals of Interpretation p.305, Interpretive Programs and Characteristics p.306, Developing an Interpretation program p.311, Interpretive Methods p.315, Personal Interpretation p.327, Public Presentations p.328, Giving a Guided Walk p.327, Last Words p.341, Chapter 10. Conservation through Education p.343, Roots of Education for Conservation p.344, Conservation Education Programming p.347, Conservation Education for Children p.349, Conservation Education in Schools p.361, Programs for Adult Learners p.372, Programs for Mixed Audiences p.381, Conservation Education in Parks p.382, Conservation Education in Communities p.387, Challenges Facing Conservation Education p.389, Last Words p.391, Chapter 11. Evaluating and Monitoring Program Success p.393, Why Evaluate?p.394, Internal and External Evaluations p.395, Formative and Summative Evaluations p-396, Types of Information Collected during Evaluations p.399, Planning an Evaluation p.399, Data Collection for an Evaluation p.405, Last Words p.421
Keywords: Conservation