Applied Semiotic Tools for the Indian Cultural Context

List of Tables and Figures p.vii, Introduction p.viii, Performative Cultures p.20, 01. Can the Centre Hold? Play and Tensions in Oral Cultural Narratives of Goa p.22, 02. When Is a Coconut Not a Coconut? Using Semiotics to Harness Culture in India p.42, 03. Television Narratives: Creating a Cultural Complicity - A Semiotic Analysis of the Balaji Telefilms Discourse p.56, 04 . Literacy in the Visual VWorld': Impact of the SLS Experiment in Rural India p.80, 05. Ethnoconsumerism and Cultural Branding: Designing 'Nano' Car p.94, 06. Contemporary Indian Art and the 'Semiotic Eye': Issues and Perspectives p.118, Notions of Space and Geography p.136, 07. The Sabarmati Story: Memory of Water and Notions of Place p.138, 08. Designed Environments, Mimesis, and Likeness: Exploring Human-Material Ecologies p.152, 09. Architecture and Design Semiotics in the Light of Transformative Futures p.176, 10. Discovering the Abandoned and the Living: A Material - Semiotic Reading of Textile Mills in Ahmedabad p.202, Digital Futures p.216, 11. Humanities in the Digital World/Digital in the Humanities? p.218, 12. Enchanted Object: Indian Sari, Negotiating the Online and the Offline Space p.238, Discourses of ldentity, Modernity, and Nationalism p.266, 13. Semiotic Challenges in India p.268, 14. Branding National Issues: India and the Branding Bandwagon p.290, 15. Insisting Modernity: Exploring Objects of Modernity in the Optimism and Practice in Mulk Raj Anand's Life p.300, Epilogue p.324, Acknowledgements p.334, About the Author p.339