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020			_a9789383184750
040			_ckrvia
082			_a302.2 _bKHA
100	1		_aKhanwalkar, Seema _95667
245	1	0	_aApplied Semiotic Tools for the Indian Cultural Context
260			_aAhemadabad _bCEPT University Press _c2023
300			_ap.339
365			_aRs. _bRs.1200 _cRs. _d20 _eRs.960
505			_aList of Tables and Figures p.vii, Introduction p.viii, Performative Cultures p.20, 01. Can the Centre Hold? Play and Tensions in Oral Cultural Narratives of Goa p.22, 02. When Is a Coconut Not a Coconut? Using Semiotics to Harness Culture in India p.42, 03. Television Narratives: Creating a Cultural Complicity - A Semiotic Analysis of the Balaji Telefilms Discourse p.56, 04 . Literacy in the Visual VWorld': Impact of the SLS Experiment in Rural India p.80, 05. Ethnoconsumerism and Cultural Branding: Designing 'Nano' Car p.94, 06. Contemporary Indian Art and the 'Semiotic Eye': Issues and Perspectives p.118, Notions of Space and Geography p.136, 07. The Sabarmati Story: Memory of Water and Notions of Place p.138, 08. Designed Environments, Mimesis, and Likeness: Exploring Human-Material Ecologies p.152, 09. Architecture and Design Semiotics in the Light of Transformative Futures p.176, 10. Discovering the Abandoned and the Living: A Material - Semiotic Reading of Textile Mills in Ahmedabad p.202, Digital Futures p.216, 11. Humanities in the Digital World/Digital in the Humanities? p.218, 12. Enchanted Object: Indian Sari, Negotiating the Online and the Offline Space p.238, Discourses of ldentity, Modernity, and Nationalism p.266, 13. Semiotic Challenges in India p.268, 14. Branding National Issues: India and the Branding Bandwagon p.290, 15. Insisting Modernity: Exploring Objects of Modernity in the Optimism and Practice in Mulk Raj Anand's Life p.300, Epilogue p.324, Acknowledgements p.334, About the Author p.339
650	1	0	_aSociology _92
942			_2ddc _cBK
999			_c10431 _d10431